The Victorian Government has unveiled a new logo aimed at increasing tourism to the state.
The new logos for both Victoria and Melbourne are of similar design with a few minor differences.
The development of the new logo cost the state $200,000.
Victoria’s Labor Premier Daniel Andrews said that an advertising campaign will promote the new logo, potentially raising the total cost to more than $20 million.
A spokeswoman for Mr Andrews told The Newsroom the announcement was just the first step in the campaign. “It will take some time to roll out the new branding across the state, and new campaigns will be launched in the months ahead that will be seen across the world,” she said.
The opposition leader, Matthew Guy, told the Herald Sun that he doesn’t like the new design which, he said, didn’t stand out as Victorian, looking more like a “map of Tassie”.
Speaking at an impromptu doorstep press conference after the launch, Mr Guy told media: “If it said ‘TAS’ in the triangle not ‘VIC’ you’d think it was branding for Tassie.”
The logo was designed by advertising agency Ogilvy Australia. – Jake Benoiton