New York police have been mugged by social media after inviting the public to post photos featuring friendly cops.
The NYPD invited followers to post happy snaps featuring officers under the #myNYPD hashtag to drum up popular support.
Many answered the request – but not in the way the NYPD may have hoped. Images of police brutality streamed in.
The following tweets show a social media campaign gone very wrong:
Despite the disastrous backfiring campaign, the NYPD defended its action.
‘Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city,’ spokeswoman Kim Royster told media. – Jessica Guttridge