They started filming in their lounge rooms but are now catapulted into the fame stratosphere, all thanks to the internet.
The Huffington Post states that YouTube has one billion active users each month. Launched in 2005, the online video sharing platform is now the largest broadcaster in the world. This means that everyone has equal potential to get noticed, become famous and earn a small fortune.
Someone who has done just that is 27-year-old Michelle Phan, who shares beauty DIY tips through her channel to her seven-point-seven million subscribers. Michelle started posting beauty videos to YouTube eight-years-ago.
An example of both her popularity and her quirky originality is her Barbie makeup tutorial in 2008, which garnered clicks rapidly and today sits at around 60.9 million views. After eight-years of YouTubing, she has over seven-in-a-half seve million subscribers. Her videos are so popular that big brands come to her with business opportunities; cosmetics brand, Lancôme, saw the potential of her talent adding to their brand value, and she then became the official Lancôme video makeup artist in 2010. In 2013, Michelle launched her own make-up line, Em Michelle Phan. Last month, Michelle launched Ipsy Open Studios to inspire young entrepreneurs to create beauty videos.
It’s a similar story for Australian beauty YouTuber, Lauren Curtis. Hailing from Perth, in just three short years, she’s managed to become our most successful vlogger, with 2.9 million subscribers. Her channel now receives more than seven million views and she has acquired international recognition thanks to her ability to creatively show her beauty tips and tricks. The 20-year-old continues to make YouTube videos regularly and is sponsored by brands such as Sigma Beauty.
But don’t be fooled – it’s not easy to reach these dizzying heights. Craig Jamieson, managing member of Adaptive Services Group, which specialises in social sales training, says starting a written blog is a great way to establish your enterprise. Then once you’ve gained some followers, the next step is to attract brands to work with (who will hopefully pay you).
Fashion stylist Chriselle Lim did just that. She began her career by simply posting photos of her outfits on her blog – the Chriselle Factor. People liked what they saw, and her audience grew to over 27 million blog views and more than 500 million YouTube subscribers. Brands such as Tiffany & Co, Coach, Victoria’s Secret and Banana Republic have been vying to sponsor the young blogger.
George Shamoon, a website designer from Wetherill Park, told The Newsroom the most effective way of attracting sponsorship is to have a meticulous plan.
“First a plan has to be carefully drafted and be specific of your goals and audiences,” he says. “Next, a space for sponsorship has to be created and be properly seen – number of hits and the length of time staying on the site, also the return visitors and so on.”
Then it’s up to you to go out and seek opportunities.
“To attract sponsorship you would need to advertise directly to sponsors,” says Mr Shamoon.
He advises young entrepreneurs to write an email that explains the value of your blog, listing your best web statistics as proof and include a link back to your sponsorship page. The emails should be targeted to businesses that market to your specific demographic.
Michelle, Lauren and Chriselle’s success and careers grew on YouTube and through this, the girls teach and inspire people about beauty and fashion. They are also living proof of how social media can lead to fame and a rewarding career. – Nadya Joun
Screenshot from Michelle Phan’s video via YouTube.