If jellies and Birkenstocks can come back, this one must be really bad…
Carrie: You have your leading lady running all over town wearing a scrunchie! A scrunchie.
Berger: The hair thing? What’s wrong with that?
Carrie: Nothing. Unless you’re writing about women on the island of Manhattan, in which case uh… where do I begin?
Berger: What are you talking about? A lot of New York women wear scrunchies.
Carrie: In the bathroom maybe, when they’re washing their faces.
Berger: I see women every single day, all over New York City wearing scrunchies.
Carrie: Okay but here’s the thing. Here’s my crucial point. No women who works at W-magazine and lives on Perry Street would be caught dead at a hip downtown restaurant wearing a scrunchie!
Scrunchies are a toxic faux pas. The death of any fashion credibility. They even lead to breakups, like Carrie and Berger’s in Sex and the City (well not really, but who can forget that fight?)
Let’s take a trip down memory lane.
As kids, we all wore scrunchies. Our mums were young in the 80s when scrunchies were at their peak and so they thought we looked cute wearing one. Or two… And, okay, they had a bit of an adorable look-at-me-I’m-five-and-wearing-a-scrunchie appeal.
But it’s 2013 and even though the 90s are resurfacing (chokers, platforms, The Backstreet Boys) it seems like scrunchies have died along with Brandy’s career.
It doesn’t look like anyone can resuscitate them either. Marc Jacobs gave it a go and failed, Whitney Port tried and flopped, a few brave designers sent them down the runway to major criticism… What chance do us regular folk have?! I mean, if Ashley Oslen is steering clear of the scrunchie… well that says something!
Sorry scrunchies, thanks for trying. Better luck never. – Melina Morry