Businesses are always looking for ways to grow their market. How could this benefit you?
Traditional market research and written feedback are the usual ways of researching customer satisfaction and identifying problems, but there’s a new method that could help you make a quick buck. Welcome to secret shopping.
Secret shopping or “mystery shopping” is a tactic used by businesses to review the skills and training of their employees. A company engaged to conduct the research hires someone to pose as a customer. The “customer” is sent to one or more branches of the target business to secretly assesses the quality of service and the product, then submits an evaluation.
Heather Cullen, a spokeswoman for Shadow Shopper Pty, told The Newsroom, “Secret shopping is a great way to make some easy money, though it’s not a full-time stable job. Shoppers will go online and make an account and depending on how many assignments they’ve gone on, they will get an email telling them where and when to go and what to do.”
The Newsroom spoke to secret shopper who shared her experience critiquing the NRMA. She was asked to pose as a motorist with a flat battery, and to evaluate the serviceman sent.
“I had to feel like a bit of an idiot when I called him but I had to critique him on his appearance, if he was friendly, how he dressed and if he was nice and whatnot. When I got home I sent an email evaluating him. It’s really that easy.”
Payment for each assessment ranges from $40 to $100 dollars and shoppers are reimbursed for their outlay. It’s that simple, making secret shopping a great, easy way to make money.
– Story and photo by Patrick Mendoza