A large sign spelling out “Yuk” in cigarette butts has been installed in Sydney’s Hyde Park as an admonition to smokers who do not bin their butts. The three-metre high hollow perspex sign contains 20,000 butts collected around Pitt Street Mall and the city centre.
AZBcreative of Surry Hills was commissioned by the City of Sydney to take on the project as part of the city’s Zero Waste campaign. Alex Zabotto-Bentley, creative director, told The Newsroom about 15,000 cigarette butts are dumped by smokers in the CBD every day.
“The motivation behind [the sign] is to make residents of Sydney aware of the issues of cigarette waste, bringing it to life in an artistic and creative way.”
He said the installation took about three weeks to assemble and will stand for the next three weeks to draw attention to the cigarette butt pollution that is destroying the beauty of our city.
The Newsroom asked passers-by what they thought of the installation. – Kiera Thanos