Known for its sleek, athletic and clean designs, bold prints and texturised fabrics, the new Josh Goot store showcases each and every piece in a gallery style showroom.
“Each piece gets the attention it deserves,” said Ashlee Watkins who has been managing the store since its relocation. The space is open, raw and clean. The store also boasts a pond and sunroof that opens, giving the store a spacious, modern feel.
Goot’s Resort 2013 has been inspired by the Great Barrier Reef. “The way the light moves under the ocean, the beautiful patterns of all the wild life,” Watkins said. The prints are reflective of this with pinks, teal, green and yellows magnified to create distinct prints.
“The silhouettes are also quite sporty this season. Lots of racer back and swimsuit style pieces,” Watkins said.
Goot has developed his own fabric, blending silk to a thin layer of foam – an effect which appears to look like neoprene, but is much lighter and holds its shape. The idea was to create looks that would stay put while the wearer moved. Cut-away sleeves, drop hems on digital print silk and bodysuits feature heavily in the Resort 2013 collection.
It’s no wonder the Australian designer is gaining international recognition from magazines, supermodels and stylists across the world. The only way for this unique and distinct brand to go is up. – Sarah Jones
The Josh Goot store is located in the heart of Paddington’s “The Intersection” at 138 Oxford Street, or find his collections online at: www.joshgoot.com
Photos by Sarah Jones.