It all started with one simple Vine.
If you wanted to get famous back in the day, you’d have to work your little butt off and use your talents to get to the top. With social media nowadays, all you have to do is put up a simple six second video on Vine and if it’s entertaining enough, you’re already a star. If you’re that entertaining, people have the choice of looping your video, re-watching it as many times as their heart desires.
The trend of short snippet videos has taken over social media. People went from saying, “Did you see that funny picture posted on Facebook the other day?” to, “Oh my goodness, have you seen that Vine with the scooter in it?” Vine is so good in fact, that Time magazine listed it as one of its 50 Best Android apps for 2013.
Alternatively, you could take one funny idea and turn it into a trend. Take the RKO vines for example, professional wrestler Randy Orton hitting his finishing move the RKO out of nowhere in the ring has become a viral meme sensation. The athlete is superimposed in videos where he seemingly delivers the move to people who trip, fall or come crashing down in other violent ways. The official RKO Vines Facebook page has already packed over 200 000 likes and it was formed under two weeks ago.
So what makes the concept of short, looping and sometimes hilarious videos so successful?
Vine expert Ian Padgham, a video producer and artist for Origiful, compares its successful concept to honey roasted peanuts, of all things.
“Nobody ever said, ‘Oh no, really, I couldn’t!’ to a little delicious honey roasted peanut. They’re awesome. So awesome, in fact, that you eat four bags of them. That is why short, unobtrusive, looping video rules,” he told The Newsroom.
“They [the RKO vines] are pretty funny. The perfect ingredients of kitsch, absurd, 80s pop culture, and mild violence for making a nice meme cocktail.”
Vine has boosted the careers of different individuals around the world. Jerome Jarre, for example, is a French entrepreneur who became a household name by using Vine along with Snapchat. He is now one of the most followed social media personalities in the world. After becoming famous using the social app, he started his own company called GrapeStory, which he found along with Gary Vaynerchuk, a video blogger and social media consultant famous for his wine video series.
Just like anyone in the public eye, it can also prove to be detrimental to someone’s career. Nash Grier, who also used Vine to his advantage, has become the target of scrutiny under the public eye after posting a short video which included a homophobic slur. There have also been online petitions to block Nash Grier from using social media after the video was posted. Until then, Grier was one of the most followed people on social media.
These people have not only become famous, but Vine famous.
“It [Vine] enables you to make truly amazing content while preventing you from entertaining the poor habits and laziness associated with other platforms,” said Mr Padgham. “Namely, it keeps you from rambling on and adding stuff you don’t need to whatever story you’re trying to tell.”
So where is Vine heading? A concept as simple as looping six second videos could surely become outdated right?
“Even with my own work, most of the stuff I think is awesome totally bombs and then the stuff I think is lame ends up being my most popular content. I don’t understand the internet,” he said.
Mr Padgham has three simple steps for those who want to use Vine one day to become a big star.
“Be positive, make friends, keep hustling.””
Or, as WWE star Randy Orton could attest, you can just make funny video memes. That could work too. – Noah La’ulu
Top photo from dalioPhoto’s Flickr photostream.