Young Australian designer, Dannika Zen stepped onto the fashion scene over two years ago. Her creations have since been praised by many publications such as RUSSH magazine, 2threads.com and stylehunter.com. Zen’s latest and most sort after collection, Chrome Verse City, features sport luxe designs, blends of leather and floaty silks.
From the age of 10, all Dannika dreamed of was being a designer. After high school Dannika received a scholarship to Raffles College of Design and Commerce. The hard-working and aspiring designer also attended extra pattern-making classes at night. Finally, she graduated with an advanced diploma in fashion design and was set on her next challenge.
Dannika interned with a handful of different tailors, as well as working in New York and with a luxury German label in Berlin. “Interning is necessary because it really is a craft. I’ve been with my leather-maker/tailor since 2005 who I still use today,” she said.
With her tailoring skills sharpened, Dannika was able to make a leather jacket with a beautiful sheepskin fur lapel. She said, “I continuously had people on the street ask where it was from. After that, I had some great responses from various boutiques and that’s how the label was born.”
For the designer, “Inspiration usually comes from a particular mood or feeling you get from a certain period of time or the colours most prominent then.” Her latest collection is made up of neutral khaki, black and greys, splashed with a pop of yellow, coral red and leopard print.
“I’m always searching for that perfect silhouette that gives me that certain feeling,” said Zen. “Film and art help me reference it, too.”
When asked what type of woman Dannika designs for, she answered, “A strong and confident woman who isn’t afraid to try something different.”
The designer credits Australian fashion magazines, especially RUSSH, who have supported Zen from the beginning. “I love how they’re always mixing and clashing and trying new angles with style,” said Zen of Russh.
Dannika Zen will continue to make waves in the fashion industry with her original and athletic designs. She speaks of her future plans: “I would love to have a concept store and provide a beautiful neighbourhood space where people can enjoy styling pieces together and be able to talk them though designs.” – Sarah Jones
To view or buy Dannika Zen’s collection, visit: www.dannikazen.com
Photos courtesy of Dannika Zen